A
Direct response creatives
Short-form ads cut for hooks, angles and offer testing.
Available for new projects — US & worldwide
Video engineered
to convert.
I'm Fabiana — a direct response video editor and AI creator. Since 2022 I've turned sales copy into VSLs, paid social creatives and AI-generated video for DR, DTC and info-product brands.
Campaigns I've edited have scaled past seven figures.
01 — SHOWREEL
The 30-second version.
Who I am, how I think about retention, and what my edits look like in motion — straight to the point, like a good hook should be.
- Editing for direct response since 2022
- Full pipeline: edit + AI imagery + AI video in one person
- Every cut serves attention, clarity and the sale
02 — SELECTED WORK
Work that carried real campaigns.
B
AI-generated video
Cinematic scenes and B-roll no stock library can give you.
C
AI UGC videos
AI avatars that talk like real creators — UGC-style ads without filming anyone.
D
AI imagery & visual concepts
Campaign-ready images, art direction and visual worlds built with AI.
03 — WHY IT WORKS
Edited for retention, clarity and revenue.
2022
Cutting VSLs and direct response creatives week in, week out since then.
7-figure
Campaigns I've edited have reached seven-figure results.
2-in-1
Editor + AI creator: one person covering the full visual pipeline.
04 — MEET FABIANA
The editor behind the numbers.
I started as a photographer, which trained my eye for framing, light and composition. In 2022 I moved into performance video — VSLs, direct response and paid social — where every editing decision has one job: keep attention and move the viewer closer to the sale.
Today I combine that editing background with generative AI: image generation, AI video, prompt direction and cinematic references. That means I don't just cut what you send me — I can create the footage your campaign is missing.
I work from Rio de Janeiro (GMT-3), which overlaps US business hours, and I collaborate in English with teams, media buyers and copywriters.
- TOOLS
- Premiere Pro · After Effects · AI image & video stack
- FOCUS
- VSL · direct response · DTC creatives · AI creation
- LANGUAGES
- English (professional) · Portuguese (native)
05 — SERVICES
From script to campaign-ready.
S.01
VSLs & sales videos
Long-form sales copy turned into a structured, high-retention video narrative — hook, proof, offer, close.
S.02
Paid social creatives
Short-form ads with variations for hooks, angles, pains and desires — built for testing and scaling.
S.03
AI video & imagery
Scenes, B-roll, product visuals and concepts generated with AI when stock footage can't tell your story.
- 01Send the script or copy
Plus references, brand assets and the goal of the campaign.
- 02I engineer the edit
Pacing, hooks, captions, sound and AI assets where they raise perceived value.
- 03You launch and test
Campaign-ready deliverables in the formats and variations your media buyer needs.
07 — NEXT STEP
Let's build your next winning creative.
Book a free 20-minute intro call. Bring your script, your offer or just the idea — I'll tell you exactly how I'd turn it into video that sells.
Prefer async? Email machadofabiana386@gmail.com or message me on LinkedIn. I reply within one business day.